Wazir team’s experience and collaborative approach allows it to offer clients a differentiated engagement. Some of the factors that set us apart include:
Wazir has deep insights into the differentiated needs of consumers all across India. We have a thorough understanding of the fine segmentation that exists in the Indian market - a segmentation that goes beyond socio-economic classification. This understanding allows us to advise clients on specific areas pertaining to defining their core consumer and targeting them with a focused offering, be it a packaged product or an intangible service or a retail format or a pathbreaking on-line business.
Wazir has the ability to conduct detailed primary research – trade or consumer research, using multiple techniques including surveys, interviews, focus group discussions and conversations with industry experts. This allows us to capture the most important facts about an industry, its players and consumers, as well as identify some hitherto unstated characteristics. This places us at a distinct advantage in establishing a good understanding of the consumer.
Wazir understands the dynamics of the multiple channels used to reach customers - Retail Stores, Internet, Catalogues, Multi Level Marketing, Tele Shopping etc. Our multi-channel approach helps our clients achieve faster and efficient market penetration, and leapfrog ahead of competition.
Wazir’s team has several years of experience across a multitude of areas and consumer-focused sectors. This experience enables the team to propose solutions that are innovative and practical; rather than just a repetition of current best-practices.